[client]
Robina Dhindsa
[Services]
Website
Visual Identity
[date]
Aug 2023
0
1
[Challenge]
Robina
Dhindsda,
a
stalwart
advocate
for
mental
health
and
the
visionary
founder
of
The
Mastering
the
Inner
World™,
dedicates
her
efforts
to
guiding
corporate
cultures
in
prioritizing
individual
mental
well-being.
It
remains
paramount
to
mirror
the
caliber
of
her
work
and
fortify
her
company's
digital
footprint.
deep
dive
0
2
[Solution]
The
principal
challenge
lay
in
consistently
embodying
the
essence
of
this
brand
across
the
visual
translation
on
the
new
website.
Given
the
client's
brand
orientation
towards
Hinduism
and
mysticism,
our
task
necessitated
a
seamless
fusion
of
a
mystical
approach
with
the
corporate
dimensions
of
her
clientele.
0
3
[Results]
The
new
website
emanates
from
the
utilization
of
a
refreshed
color
palette,
the
incorporation
of
abstract
photography
rooted
in
the
client's
heritage,
a
contemporary
and
structured
typeface
inspired
by
elements
derived
from
the
corporate
space,
as
well
as
novel
approaches
to
photography,
illustration,
and
motion.
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